![]() The spending further increased a strong 46.7% YoY in 2021 to reach $2.2 billion. In 2020, smartphone users in the United States spent $1.5 billion on dating apps, registering a 36.4% YoY growth. ![]() ![]() The United States emerged as the largest market for dating app users, accounting for a whopping 42.4% of all in-app spending in 2022. A simple math tells us that dating app users spent as much as $16 million every day on in-app purchases during 2022. Between 20, global in-app spending on dating apps increased by a record $6 billion.
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